Mission Statement

The Pool & Hot Tub Alliance (PHTA) protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability.

Community Highlights

News from PHTA

  • PHTA Pulse Survey Shows Industry Resilience in Q4 2024

    The Pool & Hot Tub Alliance (PHTA) recently released the results from its Quarterly Pulse Survey for Q4 2024, revealing a very optimistic point of view among builders, service professionals, and retailers.

  • Pool & Hot Tub Alliance Standards Consensus Committee Announces New Chair and Members

    The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce the appointment of a new Chair and four new Voting Members to the PHTA Standards Consensus Committee (SCC). The SCC is PHTAs official consensus voting body, responsible for reviewing and voting on all pool, spa, and hot tub standards to be approved by the American National Standards Institute (ANSI). Members of the SCC are classified into one of four interest categories: Producer, User-Government, User-Consumer, or General Interest.

  • PHTA Releases Q4 2024 Pulse Survey Results: Benchmark Your Performance and Stay Ahead of the Curve

    The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has released the results of its Quarterly Pulse Survey for Q4 2024, providing valuable insights into industry trends and performance benchmarks. This data is now available to survey participants through the PHTA Research Portal.
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