Mission Statement

The Pool & Hot Tub Alliance (PHTA) protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability.

Community Highlights

News from PHTA

  • Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, is pleased to announce new partnerships with key program supporters CamerEye, Periodic Products, Inc., and Pool Shark H2O. The partners are donating a total of $40,000, which will help Step Into Swim gift grants to learn-to-swim providers across the country and fund swim lessons for 800 children while lowering the drowning rate.
  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, celebrates a significant milestone in its groundbreaking workforce development program, the Pool Professionals Pipeline. The program has successfully addressed the industrys need for skilled workers, achieving impressive results within its first year.
  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, is pleased to announce that Pentair will once again serve as Program Sponsor for National Water Safety Month (NWSM) this May. Pentair, an industry-leading manufacturer of pool and spa solutions, will help reinforce the lifesaving message of the NWSM coalition and raise awareness of water safety best practices for families and aquatic facilities across the country.