Mission Statement

The Pool & Hot Tub Alliance (PHTA) protects and advances the common interests of the industry by providing education, advocacy, standards development, research, and market growth to increase our members’ professionalism, knowledge, and profitability.

Community Highlights

News from PHTA

  • This GivingTuesday, Step Into Swim, an initiative of the Pool & Hot Tub Alliance (PHTA) dedicated to creating more swimmers through safe swim education, will inspire generosity and expand its lifesaving impact by rallying support for its 2026 learn-to-swim grant programs. Step Into Swim grants increase access to swimming and water safety education for children and communities across the globe.
  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, today released the results of its Q3 2025 Quarterly Pulse Survey, providing a strategic snapshot of the industrys performance compared to the same period last year. The data confirms a resilient market, driven by stability in the service sector, but highlights ongoing challenges related to profitability and economic headwinds.
  • The Pool & Hot Tub Alliance (PHTA), the trade association representing the swimming pool, hot tub, and spa industry, has awarded the 2025 Greg Garrett Scholarship to Chad Bland, Owner of Pool Certs, and McKenna Paschell, Aquatic Facilities Designer at Absolute Pool Care, LLC. The winners were honored during an awards ceremony at the 2025 International Pool Spa Patio Expo in Las Vegas, NV, on October 21, 2025.